Mapping the world's opinions


Focuses on the people and interprets findings though their eyes.


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The Argument

Subjectivism focuses on complexity and multiple interpretations and attempts to create meanings, so in that respect, its importance in the Interpretivist philosphy is undisputed. Interepretivists consider that their own beliefs and interpretations play an important role in the research process. They also consider the beliefs and assumptions of other people in their research important, because it is their firm belief that every person's point of view matters, since each person experiences different “realities”. The interpretivist approach could be useful to researchers in the fields of sociology, psychology, business and similar disciplines, because they often study individuals or groups of people that find themselves in unique and complex situations.

Counter arguments

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Rejecting the premises

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This page was last edited on Wednesday, 5 Sep 2018 at 15:53 UTC