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Have emojis changed the world? Show more Show less

In just two decades, emoji has become ‘the fastest growing language in history’. But are there more complex implications to their popularity? With more than 92% of internet users now using emojis, and billions used every day, do the simple digital pictograms have wider implications for society, relationships and even the way we're hardwired?
Emojis are now so ingrained in our communication, that they affect everything from the governance of society to global business strategies.
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Emojis are increasingly used by big business to expand their customer base.

Consumers are increasingly responsive to campaigns that integrate emojis. Both corporate and consumer behaviours have therefore adapted to the growing influence of emojis.

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emojis business capitalism financial advertising communication

Context

Global brands, from Dominoes to Disney, are now using emojis in their advertising campaigns to attract consumers to their brands.

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This page was last edited on Sunday, 1 Dec 2019 at 13:49 UTC