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Millennials value purpose over money

Work for work's sake holds limited appeal to a generation that anyway doesn't believe it will be able make equivalent income to their parents.

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Western 20th Century culture put a huge premium on work for work's sake and on financial self-betterment. The American dream was to reach a higher economic status in life than your parents, and Margaret Thatcher (UK Prime Minister, 1979-1990) is said to have declared: "A man who, beyond the age of 26, finds himself on a bus can count himself as a failure". Millennials have reacted against that explicit 20th Century materialism, and have placed 'Purpose' - social, environmental, psychological, political - at the heart of their quest for self-actualisation.

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This page was last edited on Saturday, 9 Feb 2019 at 18:30 UTC